Interview with Stéphane Lombardo : Les Dessous de Monaco

Could you introduce yourself and talk about your entrepreneurial spirit and your role today?

I’ve been an entrepreneur for 17 years, in interior and exterior design, through various companies. I’ve also had a passion for fashion since I was a teenager, and I’ve always wanted to create a brand in this field, which I was able to do in lingerie with Dessous de Monaco.

What are the origins and originality of Les Dessous de Monaco?

The initial idea was to create a brand that would allow us to return to truly eco-responsible fashion, to encourage short circuits and local roots with a skilled workforce. In short, to return to the fundamentals of this sector, with a promise of authenticity, to take the opposite view to over-consumption and fast fashion. In short, to get back to the basics of this sector, with a promise of authenticity, to take the opposite tack to over-consumption and fast fashion. To also express the respect we have for women, and to enhance them through the quality of our designs and materials, guaranteeing them comfort, elegance and refinement. With Les Dessous de Monaco, I also wanted to offer transparency, an emotional link between our customers and the people who make our articles. You can see and get to know the seamstress who makes your purchase. That’s also our DNA: there are people behind a product, and continuity is possible.

What has been the response from your customers and how has the project found its place in the Principality?

We’ve had very good feedback from our customers in just one year of business, both in terms of comfort and fit, the quality of the designs, the fabrics used, such as silk or lace, and the embroidery. The experience we offer in our workshop-boutique is unique in Monaco. We can respond to any request, any requirement, and we also work on made-to-measure and entirely exclusive models. As proof of the very positive reception of our concept, we had the honour of winning an award at the last Monte-Carlo Fashion Week, with the Made-in-Monaco Award.

What are the key elements of the experience you offer?

Our atelier-boutique is a very special place, offering a highly personalized lingerie experience. Our fitting room is cosy and hushed, giving our customers total intimacy. Our customers feel perfectly at home, and an exchange is created where they know they are being considered, accompanied and fully listened to. Everything is geared towards their satisfaction.

You are an official licensee of Monaco Brands. How has Monaco Brands contributed to the development of the brand?

We first met in 2022, and Monaco Brands gave my project a very warm welcome and supported me so that I could move forward with the Les Dessous de Monaco brand. Their highly professional support and availability have made it easier to develop the brand.

Why would you say it was important for you to work with the Marques de l’Etat de Monaco?

They are essential partners who offer real support. They listen carefully to your project and understand the constraints and investments involved. As a result, the Monaco brand license is based on a balanced proposal, with fair conditions that reflect the potential and development phases of the project.

What are your next developments?

I’m looking for export partners and I want to capitalise on the Principality of Monaco’s presence in Japan from April to October 2025, as part of the forthcoming Osaka 2025 World Expo, to raise the brand’s profile and go beyond Monaco’s borders. On a personal note, I’ve joined the board of the Monaco Chamber of Fashion and I want to contribute to its dynamism and development.