Licensing & Co-brandings
Entertainment, corporate, public, regional and cultural brands – many companies and institutions use their brands and licensing policies as a lever for protection, influence and additional financial resources. We help them to professionalize this approach, providing an in-depth analysis and optimizing the operational implementation of their branding strategy.
Redwhite, official licensing agent for the Monaco & Monte-Carlo brands
Potential studies, Benchmarks, Strategic positioning, Diversification policy.
Research and acquisition of licensing rights, Research and activation of licensees, Negotiations, Endorsement, Retail assignments, Product development.
Comprehensive, multi-year licensing programs management assignments (from strategy to operational monitoring).
Visual identity, Style guides, Brand books, packaging, Commercial graphic charts.
Research and formalization of major partnerships, implementation of co-branding.
Product development and approval, range creation, sourcing and production.
Retail development, distribution networks, activation of shops and ephemeral or permanent sales areas, e-commerce.
Redwhite, a Markeyters Group agency ·